Public Speaker Trend insights & inspirations
With my future-focused presentations and trend workshops, you'll gain insights and strategic thinking that help you harness the full potential of the future.
Strategic foresight is the most valuable tool you can adopt to identify future opportunities, earn engagement and move heads and hearts of your target audience.
PUBLIC SPEAKER AND TREND WORKSHOPS
FUTURE FOCUSED PRESENTATIONS
With my future-focused presentations and workshops, you'll gain valuable insights and strategic thinking that will help you harness the full potential of the future.
I'll inspire you and your team to bring your brand strategy and future direction to life while keeping you up-to-date with the latest trends and consumer behaviors.
Whether you're looking to ignite your team's creativity, drive innovation, or stay ahead of the competition, my presentations are designed to help you succeed. Book me today to discover the power of future-focused thinking.
In the spotlight now
ISPO MUNICH KEYNOTE SPEAKER
WIN THE CONSUMER GAME - A SHIFT FROM WHY TO WHAT
How do you win the trust of the future consumer? It’s not about big purpose statements anymore – it’s about action, edu-tainment, and engaging through tangible results. Based on insights from The NXT Outdoor Consumer report, with data from 2,500 respondents. As consumers shift from valuing purpose-driven statements (the WHY) to demanding action, engagement, and tangible outcomes (the WHAT), brands face new challenges in proving their relevance and responsibility. In this keynote, I presented actionable insights into navigating this shift and to position brands and organisations for long-term success.
BORÅS TEXTILE DAYS KEYNOTE SPEAKER
WIN THE CONSUMER GAME: WHAT IS HYPE VS REALITY
As the opening act for the Borås Textile Days, I presented insights from The NXT Sustainable Consumer Report on how to win the consumer game through consumer-centric sustainability strategies. The presentation centered around the paradox of status in sustainbility and reckoning with reality. It presented a summary of a wining game matrix and a road map for brands to start the transformation.
DOMETIC: GLOBAL CONSUMER TRENDS
DOMETIC, INSIGHTS FOR GLOBAL BRAND SUMMIT
A future-focused "insight-boost" for the Dometic Global Brand Summit 2025. We focused on the global outdoor consumer and global trends that will define the market for 2025 and beyond.
OUTDOOR Trends i focused on:
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The Fundom Unleashed
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Nature-RX
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"Green-ish" in motion
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Social connectivity
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Finally Freedom
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Un-apologetically Me
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Experiences and Play Pals
SCANDINAVIAN OUTDOOR GROUP KEYNOTE SPEAKER
THE NXT OUTDOOR CONSUMER TRENDS
As part of the Scandinavian Outdoor Group at ISPO Munich, I held a breakfast seminar, Buyers Breakfast, at the Scandinavian Village, where I presented key trends for 2025 and outdoor consumer behaviors that will define the industry and help brands to be future-focused with the consumer as navigation tool.
Trends:
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Value Shift from Why to What
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From Fandom To Fundom
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Trailfulness
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The New Creative Collectives
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Brand Activism
STADIUM: NORDIC CONSUMER TRENDS
STADIUM DESIGN TEAM, CONSUMER INSIGHTS
As part of the Stadium Design Team 2025 kickoff, I presented key highlights from The NXT Outdoor Consumer Report, combined with trends and behaviours that will affect the consumer market in sports, running, and outdoor for 2025 and beyond. We focused the workshop on inspiration, insights and future ideation.
FASHION IN HELSINKI KEYNOTE SPEAKER
HOW FASHION BRANDS CAN FUTURE PROOF STRATEGIES
As part of Fashion in Helsinki Fashion Week and Scandinavian MIND Transformation Conference, i held a Key Note presentation regarding how fashion brands future-proof strategies by implementing a consumer-centric approach to transformation and branding.
The presentation was based on insights from - The NXT Sustainable Consumer: Nordic Fashion.
Based on 2500 respondents from Finland, Sweden, Norway, and Denmark.
TOURISM IN HELSINKI KEYNOTE SPEAKER
WHAT IS THE FUTURE OF SUSTAINABLE TOURISM
As part of Business Finland and Helsinki Partners annual tourism congress in Helsinki. I held a Keynote presentation of how the future of tourism is affected by The NXT sustainable consumer. The presentation was based on insights from the NXT Sustinable Consumer Report and a global trend research on responsible tourism.
NINYES KEYNOTE SPEAKER WEBINAR
THE FUTURE OF SECOND HAND AS BUSINESS CASE
As part of Ninyes expansion in Sweden, as the number one second-hand platform for outdoor and fashion.
I held a presentation for fashion and outdoor brands regarding sustainability consumer trends and consumer behaviours related to second-hand shopping and why this is a growing opportunity based on consumer preferences and as a future-focused business case.
OUTDOOR BY ISPO MUNICH KEYNOTE SPEAKER
THE NXT OUTDOOR CONSUMER TRENDS
As part of the Outdoor By ISPO Trade Show in Munich and partnered with Sporting Goods Intelligence Europe i held a presentation about how to win consumer trust based on insights from THE NXT OUTDOOR CONSUMER REPORT which is based on 2500 respondents in the nordics and 30 deep interviews of industry experts from nordic and international outdoor brands.
ISPO MUNICH WEBB-TV
HOW TO CREATE CONSUMER -CENTRIC STRATEGIES
As part of the ISPO Munich transformation, they created a series of WEBB-TV episodes where experts who combine the worlds of sports, outdoor, and sustainability share deep knowledge about strategies, trends, and behaviours. My contribution was a 45-minute TV episode about how to create consumer-centric sustainability strategies to win the consumer trust of future outdoor consumers.
HELIO TALK KEYNOTE SPEAKER
BUILD YOUR BRAND AND EARN VALUE AS FREELANCER
As part of the Helio Talk Session for freelancers and independent consultants, i held a two-hour workshop for freelancers and independent consultants on how to build your brand and increase your revenue as an independent consultant. Key focus was on finding a unique positioning, activating with storytelling playbooks, building brands in a digital landscape, and working long-term as a solopreneur.
KEY NOTE SPEAKER
Habit impact day
Key note speaker sharing insights about trends and consumer behaviour, focused on Gen-Z and sustainability within the fashion and outdoor industry. The Impact of Gen-Z when redefining status in sustainability, anxieties, the knowledge gap and Paralysis Paradox.
KEY NOTE SPEAKER
Copenhagen Fashion Week CIFF
Key note speaker on Scandinavian MIND transformation conference during Copenhagen fashion week at CIFF. Sharing insights about trends and consumer behaviour, from The NXT Sustainable Consumer Report Denmark. The Post Purpose Activist and the impact of Gen-Z when redefining status in sustainability, anxieties, the knowledge gap and Paralysis Paradox.
EXPERT PANELIST
ISPO MUNICH
Expert panelist at ISPO Munich sharing insights about circularity in the outdoor industry and how consumer preferences to sustainability and circularity need to be a guiding start for businesses because transformation doesn’t happen over night and it's crucial to keep the consumer excitement up while transforming. It’s an ongoing strategic, creative and operational road map of actions. Arranged by EDM publications on ISPO Trade Show at the Sustainability HUB.
KEY NOTE SPEAKER
Next Textile - The Future of Textile Conference
Key Note Speaker on The Future of Textile Conference at Textilhögskolan Borås. Sharing insights about consumer behaviour and preferences linked to sustainability and circularity. The presentation was focused around the report The NXT Sustainable Consumer from Above The clouds future Series.
KEY NOTE SPEAKER
Stockholm Fashion District / Week
Key Note Speaker at Stockholm Fashion District and Scandinavian MIND transformation Conference. Sharing insights about consumer behaviour and archetypes linked to the Sustainable Consumer Readiness Index and the three green consumer profiles Dedicated Pioneers, Anxious Activists and Eco-Swinger. And how sustainability status symbols affect the NXT sustainable consumer.
KEY NOTE SPEAKER
Fashion in Helsinki
Key Note Speaker at Fashion in Helsinki and Scandinavian MIND transformation Conference. Sharing insights about nordic values, consumer behaviour and archetypes linked to the Sustainable Consumer Readiness Index and the three green consumer profiles Dedicated Pioneers, Anxious Activists and Eco-Swinger. And how sustainability status symbols affect the NXT sustainable consumer.
WEB-TV EXPERT PANELIST
Sympathy Lab Circularity Webb-TV
Expert speaker at web-TV discussing how sustainable businesses through collaboration and cooperation can help to create circularity in the outdoor industry. Sharing insights of consumer preferences towards sustainability with trends and behaviour liked to consumption.
SympathyLab aim to initiate, work and learn how Re>Closing the loop. Together. can work for the entire outdoor and textile industry.
Press:
KEY NOTE SPEAKER
OtherLands NFT Art Festival / MasterClass
Presenter at OtherLands NFT Masterclass in Stockholm. Sharing insights about NFT trends and transformation within the creative sector. OtherLands is a festival that celebrates the creative meeting that arises between art, fashion, music, technology and innovation when they meet through the aesthetic and absurdity that symbolises NFT’s and blockchain technology.
KEY NOTE SPEAKER
Transformation Conference Stockholm
Key Note Speaker on Nordic Talks - The Transformation Conference - by Scandinavian MIND. Presenting insights from the first Trend report about consumers and sustainability. The NEW Sustainable Consumer and her search for truth.
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EXPERT PANELIST
The Project Show
New York
Expert panel discussion about how a more mindful consumer will transform the fashion industry. Consumers, more than ever, are “voting” with their wallets. By reserving their hard earned cash for those they deem worthy, consumers are looking for value beyond the literal cost of goods. But does their behaviour match their sentiment?
Samuel Hine - GQ
Jordana Guimaraes - Fashion Innovation NYC
Konrad Olsson - Scandinavian MIND
EXPERT PANELIST
SEEK Fashion Tech Berlin
Expert panel discussion about the New Nordic Sustainability Movement and what global brands can learn from the New Nordic Sustainability movement. And how will this movement drive innovation through digitalisation.
Rune Orlof - Ganni
Henrik Lindholm - Nudie
Soren Alling - Res Res
KEY NOTE SPEAKER
SEA LIFE TRUST London Aquarium
Keynote speaker about how NGO's and commercial brands can collaborate to do good. Presenting the Ghost Net co-lab between SEA LIFE TRUST & Tretorn. A partnership sprung from the shared belief in protecting the wild oceans.
