FREDRIK EKSTRÖM
Brand Strategist, Creative Director and Business Advisor for progressive lifestyle brands.
+46 (0) 72 729 46 32
Brand, marketing and communication consultant, specialised in transforming research and insights into strategies and creative actions, to build future focused brands, and create stories that moves freely between earned, paid and owned channels.
+ 20 YEARS EXPERIENCE WORKING WITH MARKETING
FREDRIK EKSTRÖM
I have worked as Brand Strategist, Business Advisor, Creative Director, Head of Marketing, Global-PR and Consultant for various lifestyle brands and clients.
Leading global sustainability initiatives and strategies, global brand repositioning projects, creating marketing-, Go-To market- and communication- strategies. Leading teams and worked in executive management teams.
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My broad knowledge and expertise are valuable assets I bring to every project. Whether you seek to launch a new brand or product, enter a new market or reposition your brand, I possess the skills, knowledge, and network necessary to achieving your objectives.​
With over 20 years of experience in brand development, insights and communication, I combine strategic thinking with creativity to help brands grow and connect with their audiences. I’ve worked across a broad range of digital and traditional marketing initiatives, always focusing on turning insights into actionable strategies.
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My expertise lies in consumer insights, brand strategy, and PR/communication, with focus on lifestyle brands in the fashion, outdoor, sports, and food & beverage sectors. From brand development and brand repositioning projects to product development and international PR, I’ve had the privilege of working on diverse projects that bring brands to life and drive real results.
One of my key roles was leading a major brand repositioning at Tretorn, where I acted as Creative Director and Head of Marketing. I led the transformation of the brand’s purpose and market position, and developed the ECO-ESSENTIALS Initiative, sustainability strategies and collaborations, which continues to guide the brand’s sustainable innovation efforts.
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Prior to Tretorn, I gained invaluable experience working with top agencies like PRIME PR and UNITED MINDS, and ran my own agency, INTRO Content Agency. I’ve have worked with world-class brands like Nespresso, Adidas, Jameson Whisky, and many others, delivering results by blending creativity with strategic insight.
My Background
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Above The Clouds: Founder, Brand Strategist, Insights & PR Specialist
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Scandinavian Mind: Editor-at-Large, Outdoor & Sustainability (Present)
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Samsung Nordics: Senior PR Strategist, MX (Client Above The Clouds) ​
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Tretorn: Head of Marketing & Creative Director, Founder of Eco Essentials Initiative
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Intro Content Agency: Founder, Strategic & Creative Concept Director
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Prime PR: PR Creative Concept Specialist
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United Minds: Trend Analyst & Insights, Strategic Advisor
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INSIGHTS, BRAND STRATEGY AND ACTIVATION
OUTDOOR CULTURE BACKGROUND
My genuine connection to the outdoor world and creative sub-cultures, award-winning background in PR and work with leading lifestyle brands, combined with my consumer-centric approach to sustainability and international collaborations, make me a genuine partner for brands looking to succeed in today's fast-paced, ever-changing consumer game, which is increasingly culture-driven.
"Today, I work with progressive lifestyle brands in outdoor, fashion, and sports. Creating Winning Game Strategies and Storytelling playbooks to win the consumer game and build future focused brands"
INSIGHTS, BRAND STRATEGY AND ACTIVATION
FREELANCE AND
INTERIM CONSULTANT
With Above The Clouds, I offer a service as freelance consultant, specialised in aligning the three worlds of: insights, strategy and activations into "Winning Game Strategies". By genuinely accelerate the flow between these three worlds, i create actionable concepts that build real brands, for real people in the real world.
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​I offer this on interim, project based or billed by the hour. It depends on your need and resources
ABOVE THE CLOUDS FUTURE SERIES AND REPORTS
THE REAL POWER OF CONSUMER INSIGHTS
I genuinely believe in the power of consumer insights to make strategic decision. The power of being in the know.
The purpose with Above The Clouds - Future Series is to create an insights driven platform where i focus on real consumer insights, what they feel, think, and aspire to do in the future, in regards to different research areas.
Through this i create a deep understanding for what is driving change within sustainability, outdoor culture, lifestyle behaviours and aspirations shaping consumer trends, drivers and value changes.​
STRATEGY: ISPO MUNICH - ACCELERATING SPORT
WINNING THE CONSUMER GAME: FROM INSIGHTS TO STRATEGY
In this in depth interview for ISPO Munich, I share how brands can stay ahead by building consumer-centric sustainability strategies that truly resonate. Drawing from in-depth data and consumer insights, I reveal what it takes to win the hearts of today’s conscious consumers.
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This is part of an ISPO project to inspire and educate around sustainability challenges and opportunities, exploring strategies shaped by real-world conversations with leaders at the intersection of sport, outdoor, and sustainability.
LET'S CONNECT & COLLABORATE
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.
